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Margin Not Mission: Selling Sustainability Today
To achieve sustainability goals today, it's not enough to value carbon reduction. Manufacturers also need to stand up a sustainable supply chain, build a product that the market wants, and sell at a competitive price. In other words, it's margin before mission for manufacturers who really want to make an impact.
Josh Dorfman is the co-founder of Plantd, a sustainable building materials manufacturer. He also hosts the SuperCool podcast where he discusses sustainability with other forward-thinking manufacturers.